Sauces & Rubs

Completely Keto Real Texas Barbecue Rub

In the heart of Texas, where barbecue is less a way of cooking and more a way of life, a keto enthusiast named Sam decided it was time to revolutionize the traditional barbecue experience for those following a low-carb lifestyle. Sam, a pitmaster with decades of experience and a newfound passion for the ketogenic diet, was determined to craft a barbecue rub that would bring the bold flavors of Texas barbecue to the keto community without compromising on taste or tradition.

Sam spent weeks experimenting with various combinations of spices and sweeteners, aiming to replicate the rich, complex flavor profile of classic barbecue rubs without the sugar. The breakthrough came with the discovery of Swerve and Brown Swerve, sugar substitutes that could stand up to the heat of the grill without burning, providing the perfect balance of sweetness to complement the smokiness of the meat.

The Completely Keto Real Texas Barbecue Rub was a blend of traditional spices like garlic powder, chili powder, mustard powder, and smokey paprika, with the unique addition of ground coffee to deepen the rub’s flavor profile. This innovative mixture was designed to be versatile, ideal for a variety of meats but particularly transformative when rubbed onto brisket and ribs, the staples of Texas barbecue.

Sam’s rub quickly became a staple at local cookouts, allowing keto dieters to partake fully in the barbecue experience without a second thought about carbs. The rub’s popularity spread as friends and family, keto and non-keto alike, raved about the depth of flavor it brought to their barbecue. Sam’s creation proved that with a little creativity, even the most traditional dishes could be adapted to fit modern dietary lifestyles, ensuring that the legacy of Texas barbecue could be enjoyed by all, regardless of dietary restrictions.

Completely Keto Texas Barbecue Rub

Course: Sauces & Rubs
Cuisine: American
Keyword: Barbecue Rub
Prep Time: 10 minutes
Total Time: 10 minutes
Servings: 3 cups

Texas Barbecue Rub has more spices than it's Memphis cousin. It's the perfect rub for chicken, turkey, or beef.



  • 1 cup Swerve
  • 1 cup Brown Swerve
  • 2 tbsp Garlic powder
  • 2 tbsp Chili powder
  • 2 tbsp Colman's mustard powder
  • 2 tbsp dried oregeno
  • 2 tbsp Chili Flakes
  • 2 tbsp Onion Powder
  • 2 tbsp smokey paprika
  • 2 tbsp Cumin
  • 4 tbsp Coarse black pepper
  • 2 tbsp Kosher salt
  • 2 tbsp ground coffee


  1. Combine all ingredients. Rub on meat before placing on BBQ.

Recipe Notes

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